Why reaching consumers through intelligent packaging is crucial to your business
In October 2017, the intelliFLEX Innovation Alliance and PAC Packaging Consortium through their joint intelliPACK program convened a Get Smart Summit. This one-day event gathered decision-makers from across the supply chains for packaging and retail, as well as for the printable and flexible electronics (FHE) required to add intelligence to packaging.
This report draws on the Summit’s presentations and discussions to explore how and why packaging companies, brand owners and retailers must work with each other and with FHE partners to create a new and digitally driven way of doing business.
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