Feb, 10, Strategy Magazine: A new industry partnership has brought senior CPG people together to promote greater adoption of intelligent packaging in Canada.The IntelliPACK Leadership Council is a partnership between the Canadian Printable Electronics Industry Association (CPEIA) and the Packaging Consortium (PAC).
The IntelliPACK program first launched last September to drive the development and adoption of intelligent packaging. That could include interactive labels such as those that use NFC technology to provide consumers with product information or offer promotions or freshness indicators on food products.