Sept. 7, PrintAction: The intelliFLEX Innovation Alliance is the new name and new brand identity of the Canadian Printable Electronics Industry Association (CPEIA) based in Ottawa, Ontario. The association was established in November 2014 to focus on printable electronics. At its annual general meeting in May 2016, members voted to give the CPEIA and its Board of the Directors the opportunity to expand the technology scope and membership of the association to include flexible, hybrid and wearable electronics, as well as rebrand the association. A statement describing CPEIA’s rebrand explains, “The new name reflects the diverse but interconnected nature of the technology and applications for printable, flexible, wearable and hybrid electronics.”