April 18, Tech Republic: CEO Jeff Jacobson on how Xerox will transcend it roots, and emerge from a declining industry by investing in new technologies. He acknowledges that Xerox needs to change tack, to refocus its efforts on areas in print where demand is growing, not falling. Xerox is a member of the CPEIA through the Xerox Research Centre of Canada, which is headed by the Chair of the CPEIA Board of Directors, Paul Smith.