Using Human-Centred Design Principles in Product Design

This interactive workshop will explain how paying attention to the basics of human-centred design has substantial economic and social benefits for users, employers and suppliers. During the two hours, you’ll learn, via practical examples and case studies, how to apply principles proven to help create more usable systems and products, which tend to be more successful, both technically and commercially.

The focus will be on how empathy-led design and ethnographic techniques are employed to create products that are resonant, relevant and profitable. The workshop will include a chance for the participants to explore their own product design challenges, and offer techniques and insights into how to explore the voice of the customer in engineered product design.

You will learn how to

• When and how to consider integrating design in your new product development process
• What are the benefits of great designs in terms of use-ability, product appeal through examples and cases
• Apply best practices in your design, how to avoid pitfalls
• Engage with your end users for design-related input