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CPES2018 Masterclasses – Using Human-Centred Design Principles in Product Design

May 22, 2018 @ 10:00 am - 12:00 pm EDT


This interactive workshop will explain how paying attention to the basics of human-centred has substantial economic and social benefits for users, employers and suppliers. During the two hours, you’ll learn, via practical examples and cast studies, how to apply principles proven to help create more usable systems and products, which tend to be more successful both technically and commercially.

The focus will be on how empathy-led design and ethnographic techniques are employed to create products that are resonant, relevant, and profitable. The workshop will include a chance for the participants to explore their own product design challenges, and offer techniques and insights into how to explore the voice of the customer in engineered product design.

You will learn how to

  • When and how to consider integrating design into your new product development process
  • What are the benefits of great designs in terms of use-ability, product appeal through examples and cases
  • Apply best practices in your design, how to avoid pitfalls
  • Engage with your end-users for design related input

Workshop/Master Class Leader:

Dylan Horvath, President of Cortex Design, a product design and manufacturing firm in Toronto’s burgeoning art and design district. He will discuss industrial design best practices for electronics.

Please note you need to registered for CPES2018 to attend this event.


May 22, 2018
10:00 am - 12:00 pm
Event Category:


The Centennial College Event Centre
937 Progress Ave.
Toronto, ON M1H 2Z9 Canada
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About Us

intelliFLEX, a not-for-profit industry alliance, is a vital partner for accelerating the growth of the printable, flexible and hybrid electronics sector of more than 300 organizations across Canada. Our technologies add intelligence and connect ordinary objects to enable the Internet of Everything.

We unite our growing global membership to build an effective ecosystem of supply chains for flexible, 3D printable electronics, 2D large area printable electronics, wearable electronics, smart textiles and hybrid electronics including related semiconductors, integrated circuits and software.

Our programs accelerate the adoption of these innovations for Smart Packaging and Retail, Intelligent Buildings and Connected Homes, Aerospace and Defence, Automotive and Industrial Applications, Health and Wellness, Intelligent Documents and Wearables.

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