intelliPACK Use Case: Unilever brings signage alive in the grocery store aisle

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SKU: uc-unilever Category:

Description

Consumers in the grocery store usually don’t expect shelf talkers to actually talk to them.

But during a recent in-store trial by global consumer products company Unilever for its venerable Knorr food brand, that’s exactly what they did.

We’ve all seen shelf talkers – those printed cards or signs clipped on a shelf to draw our attention to specific products and promotions. These have traditionally been static displays –  ink and paper with no capacity for interaction.

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intelliFLEX, a not-for-profit industry alliance, is a vital partner for accelerating the growth of the printable, flexible and hybrid electronics sector of more than 300 organizations across Canada. Our technologies add intelligence and connect ordinary objects to enable the Internet of Everything.

We unite our growing global membership to build an effective ecosystem of supply chains for flexible, 3D printable electronics, 2D large area printable electronics, wearable electronics, smart textiles and hybrid electronics including related semiconductors, integrated circuits and software.

Our programs accelerate the adoption of these innovations for Smart Packaging and Retail, Intelligent Buildings and Connected Homes, Aerospace and Defence, Automotive and Industrial Applications, Health and Wellness, Intelligent Documents and Wearables.

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