May 18: CPEIA member companies Jones Packaging Inc. and TUKU Inc. have teamed up to integrate TUKU’s dynamic content management technology for mobile marketing with Jones’ printed intelligent packaging solutions. The result will be web-enabled packaging for pharmaceutical and consumer packaged goods (CPG) companies. This integrated platform will deliver product information and promotions, direct from the package to consumers’ mobile devices, so brands can interact with consumers in-store.
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