Sept. 16, Packaging Digest: Consumers with smartphones and other portable devices can interact with products that use intelligent packaging for that all-important engagement with the brand. Peter Kallai, President & CEO of the Canadian Printable Electronics Industry Association (CPEIA), responds to intelligent packaging market trends and developments in this exclusive Q&A.

Editor Rick Lingle speaks with Peter about the role of printable and flexible electronics in advancing intelligent packaging and highlights our recent intelliPACK use cases with Xerox, TUKU and NFC Authority.

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