Image courtesy Packaging World.

Jan. 4, Packaging World: Coca-Cola Central and Eastern Europe recently partnered with Inuru, a Berlin-based OLED specialist, to create limited edition glass bottles featuring a logo that lit up when touched. According to the company, it’s the first time OLED has been applied to packaging and brought to a sizeable audience by a major brand.

The labels were printed in two phases, according to Inuru: conventional inks and printing technology was used by partner All4Labels to produce pressure-sensitive paper labels bearing Coke branding and typography. From there, Inuru printed the paper labels with lamination on top, including both the lighting and energy sources.

The bottles were sent to Coke employees and influencers as part of the company’s #BeSanta campaign.

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